The Perfect Idea

I've chased creating a perfect idea for a long time.  I had a couple close calls in my early years, but none of them made it all the way to perfection.  Perfect means something different to every person, and it isn't possible to make something that everyone will find perfect.  Forget about the fact that we are imperfect beings and that it is impossible for us to create perfection in the first place.  The advantage for AcMo is that sometimes even discerning clients fail to see the imperfections that are so obvious to the creator.  When that happens it is always great because it makes me look much smarter and more clever than I actually am.  Sometimes people mistake foolishness for brilliance.  In my case, that happens more than I would like to admit, but once per day would not be an extreme estimation.  It is a good feeling when someone believes I possess special powers--I'm not saying I don't, mind you.  The approach that works best for AcMo is to craft ideas that will appeal to the lowest common denominator.  In this case, that would be me.  That is both the most simple and logical path to creating great ideas in my mind.

All of my research has forced me to accept that there is no such thing as a perfect idea, but there's something close.  The idea upon which you act may come close to perfection or it could be horrible, but at least it was investigated and attempted.  Sometimes the greatest triumph is in just trying in the first place.  Other times it leaves you looking foolish, and the shame of the incident may take years or forever to dissipate.  I always hope for the former when attempting to create greatness. In AcMo's case, we routinely turn great ideas into bad ones. We never do it intentionally, it just happens. It is almost as if we were built to do that.

Since I couldn't run this operation on my own, I rely a lot on the research department.  Sure, the syndication snafu is totally their fault, but we all make mistakes.  Part of the research department's power comes from our Idea Lab.  The lab is responsible...if you don't know the focus of the Idea Lab, then either we named it incorrectly, or you are very, very dense.  I'm not going to take the time to explain it now because I'm too busy.*  This conglomerate does not run itself, but it would be amazing if it did.  I will look into creating a self-operating business entity.  That would make my days so much easier, and I could do something about the terrible commute.

Creating ideas, like being super charming is hard, but I do what I can to make it look easy.  It is even more important to possess the courage to act upon an idea.  I lack courage, but I make up for it in unfounded optimism and the firm belief that no one person can be wrong every single time.  I think it has been calculated that the odds are against that happening uninterrupted for an entire lifetime.  It would be like getting struck by lightning twice while standing at the same location at the same time of day several years apart.  If it happens twice, it is a one in a quadrillion type situation, but if it happens to you three times like it has to me, consider it a miracle if you're still alive.  I think the lighting strikes helped to open my mind to creating revenue streams in the first place.  I'm certain it left those scars on the top of my head that people can only see when they are above me.

The Idea Lab's storage locker at HQ1 is full of unrealized potential. We have boxes of ideas waiting to be released into the world.  Some go into the locker and are never released. Others just need to marinate for a while before becoming great. There is another group that suffers a fate worse than death:  we sell them to unsuspecting companies to use.  This hurts the ideas because they lose the luster of the AcMo brand, and because these companies never know how to use the ideas properly they end up going out of business--usually before we've received our payment.  So much of life is a vicious cycle, but this is one that we need to stop today. 

The revenue team and I debated the best approach for months.  We were unable to agree, so I flipped my lucky coin to decide.  Of course I won the toss with my double headed coin, but I forgot which coin it was so I had picked tails.  Luckily no one else saw the coin, so I just said it was tails.  That is not how I operate my business, but this coin toss was too important to leave to my bad luck.  We have decided to offer our ideas as a service program to companies that do not possess the brain power to innovate on their own. This is a subscription service that provides multiple tier membership opportunities. We can accommodate any size spending budget, except small ones. We don't have time to bother with small change. 

Clients pay us to generate great ideas, and as a bonus, we throw in a couple of new revenue streams.  The revenue streams are needed because our subscription service is so outrageously expensive that it would bankrupt our clients if we didn't help them generate additional revenue. We are the epitome of a people first conglomerate.  I'll let you interpret that how you will.






*I'm not mocking my dear readers; I have no clue what the Idea Lab does.  They go into their work area and A LOT of strange noises can be heard throughout the day, and then ideas arrive from the chute.  I believe it is all magic spells and incantations, but they won't let me inside to find out for myself.  For all I know, they drill holes in my head while I'm sleeping to get access to all of my best ideas.