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Tuesday, May 20, 2014

Satisfaction Guaranteed*

A minuscule number of customers have expressed concern after yesterday's admission that unresolved issues have delayed our Torque Gap line of products.  We are confident in our products. That's why we offer a guarantee or your money back.  Our products are special in this industry since they all have a lifetime warranty.**  We want to assure you that we will not release either model of our Torque Gap line until we have a reliable manner of identifying Eliminators from Exploders.  Customers, and repeat customers at that, are the sustaining force of this operation.  AcMo cannot exist without its customer base.  Loyalty is earned through honest, open communication, and excellent marketing initiatives.  We're all about that stuff here.

AcMo would just be another startup bleeding investor cash while chasing a profit goal we can never catch if we didn't care about our customers and their experience.  Chasing and never reaching that goal could be considered insanity if we did the same thing every day.  We switch tactics on a daily,  and sometimes hourly basis.  We don't know what will work which is why we fly so fast through various approaches.  Moving at AcMo speed allows us to act on decisions at a pace other businesses can't fathom.  Speaking of chasing and never catching, I do understand how those greyhounds feel when chasing after the world's fastest hare after my experiences with AcMo's profitability hunt.  Just like most startups, the greyhounds can never catch the hare.  If one succeeds, it will get quite the shock when it clamps onto the bunny's body expecting to be holding firm on fur, muscle, and bone.  Maybe profits aren't as soft and chewy as they seem either.

The life of a racing greyhound can't be all that much fun.  Even when one wins a race, it still loses when the hare escapes again.  At some point, the other hounds aren't even relevant.  It becomes about catching the hare that is always somehow several paces out of reach.  It must be maddening to face ultimate defeat at every race.  That level of repeated failure is bound to cause self-esteem issues for the poor hounds.  Each race ends with a greyhound wondering where to source the extra speed required to catch its prey.  We are working on a solution for this problem right now!  We'll be able to share more on that later.  The greyhounds retire to work part time for a bus company that isn't even fast. The horror!  The greyhounds need to be associated with a company that possesses the speed with which they are accustomed. In fact, while digging for the text of this post out of the recycle bin, I've just created a concept for a high speed bus design that is fitting for the greyhound name.  Retired racing greyhounds will be able to work with pride on this bus line.  The proposed final concept will have a ground speed capable of exceeding most commercial airliners.  The fares will be reasonable, and we'll never lose your luggage.

There are a lot of exciting new innovations coming from the minds at AcMo in the next few months.  This is a great time to be a pioneer in the industry.  It must be exciting for the outsiders to have such a close view of the beginning of a manufacturing revolution.  These will be the stories grandparents will tell total strangers when looking back at the glory years.  All of you will be able to join in and say you were there too.






*Not YOUR satisfaction.

**The warranty expires the moment you remove the part from its original packaging. 

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